19 अप्रैल 2017

“Why Now Is The Time To Crush It! Cash In On Your Passion” by Gary Vaynerchuk

Notes on “Why Now Is The Time To Crush It! Cash In On
Your Passion” by Gary Vaynerchuk


Gary’s checklist for creating your personal brand:
    1. Identify your passion
    2. Make sure you can think of at least 50 awesome blog topics to ensure stickiness
    3. Answer the following questions:
      • Am I sure my passion is what I think it is?
      • Can I talk about it better than anyone else? 
      • Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear ideas of what it is. For example, “the no-be real-estate agent”, “The connoisseur of cookware”, “The cool guide to young adult books boys will love to read”.
      • Buy your user name .com and .tv if possible at GoDaddy.com
      • Choose your medium: video, audio, written word
      • Start a WordPress or Tumblr account
      • Hire a designer
      • Include a Facebook Connect link, Call-to-Action buttons, Share Functions and a button that invites people to do business with you in a prominent place on your blog
      • Create a Facebook fan page
      • Sign up for Ping.fm or TubeMogul and select all the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative; the others you can select according to your needs and preference
      • Post your content
      • Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment
      • Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them
      • Use blogsearch.google.com to find more blogs that are relevant to the subject
      • Join as many active Facebook fan pages and groups relating to your blog topic as possible
      • Repeat steps 12 through 16 over and over and over and over and over
      • Do it again
      • And again
      • When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetising
      • Enjoy the ride

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