1 अप्रैल 2017

law 13 is “When asking for help, appeal to a persons self interest never to their mercy or self gratitude”, why would you recommend this?

law 13 is “When asking for help, appeal to a persons self interest never to their mercy or self gratitude”, why would you recommend this?

Robert Greene: I think it’s pretty self evident. I think almost everybody would understand that concept and it’s simply the fact that we all to some degree have a high level of self interest. We’re selfish to some degree, that’s not a criticism and it doesn’t mean that we are all narcissists. But in any situation our minds naturally evolve to what’s in it for me? How does this affect me? Can this benefit me? Can this harm me? Then we might move on from that and have a more altruistic point of view about things but that’s almost always our initial response.

A lot of people in business mistake that they think people are naturally altruistic or that they are thinking on your terms or that your interests are converging. I’m trying to make you aware of the fact that you’re not thinking about the other person in most cases. You’re not putting yourself in their shoes, thinking about your client, thinking about their needs, their interests, what they want or what they are going to get out of it. 99% of the time you are projecting onto them your own emotions, what you want them to think and to believe. It’s very dangerous, I’m trying to tell you that you need to stop that, you need to think of what their self interest is in any situation. That can be on an individual level if you’re asking your boss for a promotion. It could be on a marketing level, what it is exactly that your audience wants, what their needs are and what they are looking for.

In “The 50th Law” I have a chapter on the closer you get to your audience, the more actual feedback you have to the fact that you are almost one with them, the more powerful you will be in marketing, in all aspects of business and how 50 was absolutely brilliant at that. Once you have that intimate close personal relationship to your customers and clients and you can think inside their skin, you have incredible power and you will naturally know what their self interest is.

In any situation in business you must stop yourself and say “Am I projecting on to them what I want?” then go back and say “What is their self interest?”. To me it’s pretty self evident but a lot of people violate it.


Joey Bushnell: Absolutely, like you mentioned in marketing it’s the first step. If you are selling a product you ask what does the target market want? Why would they buy this?

Robert Greene: But there’s new answers to that because as I said every one is sort of aware of that but they don’t practice it. You’d be surprised how insidious our selfishness is in the sense that how we can convince ourselves that this is what the other person is thinking and how often what we think they want is converging with what we want.

It really is almost like an intellectual exercise you must go through and even go to the opposite extreme saying “That person who I’m trying to influence is actively going to resist what I want. They don’t have my same interests” and go through a process where you are really trying to see the world from their point of view, and why they don’t want your product is to me a way to apply this law.

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