11 मार्च 2013

The Power of Habit: by Charles Duhigg --Introduction


  The Power of Habit:  by Charles Duhigg an Introduction



 Introduction
It is often said that we are creatures of habit, in that many of our daily activities end up being a matter of routine rather than direct deliberation (just think of your morning run-through). While this is no doubt true, author Charles Duhigg insists that this is but the tip of the iceberg when it comes to the impact that habits have on our daily lives. Indeed, in his new book ‘The Power of Habit: Why We Do What We Do in Life and Business’ Duhigg argues that habits pervade not only our personal lives, but that they have an integral role to play in the businesses and other organizations of which we are a part, and that they are also at the heart of social movements and societies at large.
Given that this is the case, and given that there is a world of difference between good habits and bad, getting our habits right can mean the difference between success and failure not only in our personal lives, but in our professional lives, and in the communities in which we live. Now, while our habits may be deeply ingrained, most of us recognize that they can be changed, and indeed Duhigg argues that a proper understanding of our habits reveals not only that they can be changed, but also the most effective ways to change them. It remains only for us to use these lessons to help improve ourselves as well as the organizations and communities of which we are a part.
The first part of the book focuses on the role that habits play in our personal lives. Here we learn about the habit loop consisting of cue, routine, and reward, and how the elements in this loop can be manipulated to help modify our habits (say from crashing on the couch with a bag of chips, to heading out for a run). We also learn about the power of particular habits called keystone habits (which include exercise, as well as eating together as a family) that help initiate a domino effect that touches all of the other aspects of our lives. Also, we learn about the power of belief—and the importance of social groups in helping create this belief—that stands behind successful habit transformation programs such as Alcoholics Anonymous.
The second part of the book concentrates on how habits help shape businesses and organizations. Here we learn that the formation of habits and routines within organizations is unavoidable; what’s more, that it is always best for the leadership of a group to make a deliberate effort to shape the habits of their organizations, and in a way that ensures a high degree of equality and fairness for its various members, while nonetheless making it clear who is ultimately in charge of each particular aspect of the operation. Second, we learn that keystone habits—which are at the center of our personal lives—are also pivotal when it comes to larger organizations (and how a particular keystone habit was applied to resurrect the once great but flailing American aluminum company Alcoa). We also learn about the greatest keystone habit of all: willpower, and how this habit can best be cultivated (and how companies such as Starbucks are employing these lessons to help train employees successfully). Finally, we learn about how companies such as Proctor & Gamble and Target instill habits in their customers.
The third and final part of the book examines the importance of habits in social movements, such as the civil rights movement of the 1960’s. Here we learn that movements tend to follow a three-part process. To start with, a movement tends to begin with a group of close acquaintances and friends. The movement tends to grow when these people spread it to the broader communities of which they are a part. Finally, in order to really take hold and spread, the movement must be guided forward by an effective leader who lays down new habits for the movement’s adherents in a way that allows them to gain a sense of identity.
Table of Contents:
i. Introduction
PART I: THE POWER OF HABITS IN OUR PERSONAL LIVES
1. The Importance of Habits
2. How Habits Are Formed
3. Changing Your Habits
4. The Importance of Keystone Habits
5. The Importance of Belief and Communities of Support
PART II: THE POWER OF HABITS IN BUSINESSES AND ORGANIZATIONS
6. Institutional Routines & The Issue of Power
7. Keystone Habits in Businesses and Organizations
8. The Most Important Keystone Habit of All: Willpower
9. How Companies Instill Habits in Their Customers
PART III: THE POWER OF HABITS IN SOCIAL MOVEMENTS
10. Rosa Parks, The Montgomery Bus Boycott and The Civil Rights Movement
11. Conclusion
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