15 मार्च 2013


(Part - 2 of Motivation - Ken Shah & Prof. Param J. Shah)
[TYPES OF MOTIVATION (Part - 2)Theories of Motivation (Part - 3)BEING A MOTIVATING MANAGER (Part - 4) ]
(1) Achievement Motivation
It is the drive to pursue and attain goals. An individual with achievement motivation wishes to achieve objectives and advance up on the ladder of success. Here, accomplishment is important for its own shake and not for the rewards that accompany it. It is similar to ‘Kaizen’ approach of Japanese Management.
    (2) Affiliation Motivation
    It is a drive to relate to people on a social basis. Persons with affiliation motivation perform work better when they are complimented for their favorable attitudes and co-operation.
    (3) Competence Motivation
    It is the drive to be good at something, allowing the individual to perform high quality work. Competence motivated people seek job mastery, take pride in developing and using their problem-solving skills and strive to be creative when confronted with obstacles. They learn from their experience.
    4) Power Motivation
    It is the drive to influence people and change situations. Power motivated people wish to create an impact on their organization and are willing to take risks to do so.
    (5) Attitude Motivation
    Attitude motivation is how people think and feel. It is their self confidence, their belief in themselves, their attitude to life. It is how they feel about the future and how they react to the past.
    (6) Incentive Motivation
    It is where a person or a team reaps a reward from an activity. It is “You do this and you get that”, attitude. It is the types of awards and prizes that drive people to work a little harder.
    (7) Fear Motivation
    Fear motivation coercions a person to act against will. It is instantaneous and gets the job done quickly. It is helpful in the short run.


    • We have to be Motivated to Motivate
    • Motivation requires a goal
    • Motivation once established, does not last if not repeated
    • Motivation requires Recognition
    • Participation has motivating effect
    • Seeing ourselves progressing Motivates us
    • Challenge only motivates if you can win
    • Everybody has a motivational fuse i.e. everybody can be motivated
    • Group belonging motivates
     MOTIVATING DIFFERENT PEOPLE IN DIFFERENT WAYSMotivation is not only in a single direction i.e. downwards. In the present scenario, where the workforce is more informed, more aware, more educated and more goal oriented, the role of motivation has left the boundries of the hierarchy of management. Apart from superior motivating a subordinate, encouragement and support to colleague as well as helpful suggestions on the right time, even to the superior, brings about a rapport at various work levels. Besides, where workforce is self motivated, just the acknowledgement of the same makes people feel important and wanted.
    Motivation refers to the drive and efforts to satisfy a want or goal, whereas satisfaction refers to the contentment experienced when a want is satisfied. In contrast, inspiration is bringing about a change in the thinking pattern. On the other hand Manipulation is getting the things done from others in a predetermined manner.

    Hence, manipulation or external stimulus as well as inspiration or internal stimulus acts as carriers of either demotivation or motivation which in turn either results into dissatisfaction or satisfaction depending upon.


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